Explore the rise of butterfly abaya, as its growing popularity among Muslim and non-Muslim women reflects the trend of modest fashion.
Eid Shopping and the Rise of Butterfly Abayas
It’s the Muslim festival of Eid,across the Muslim world, and women have been shopping for days to find the perfect outfit for the occasion. The varied styles and designs of our butterfly abayas at affordable prices have made our shop popular among many customers.
More and more people know about butterfly abayas, and as a result, our sales have doubled or even tripled. Because maybe not only Muslim women —there are women who like to cover themselves when they go to the beach or in other hot and sunny places.
Modest Fashion Expands Beyond Religion
The butterfly abaya, with its growing variety and functionality, is becoming more popular among non-Muslims.
I prefer to call it modest fashion instead of Islamic fashion, because there are also non-Muslim companies that produce modest clothing.
Large international brands such as Marks & Spencer are starting to stock modest fashion, while the world’s second-largest retailer, H&M, featured a Muslim model wearing a hijab and butterfly abaya in a recent video.
The woman who chooses to be covered also can be as stylish as you, also can enjoy her life as much as you. So actually, it’s a form of style that people need to respect.
Critics and Cultural Debate
Yet, while modest fashion may be becoming more mainstream, critics — such as those in France — see the conservative attire as a representation of extreme Islamic practices that say a woman must not show her skin for fear of tempting the opposite sex.
The Islamic fashion world says it’s not about the religious oppression of women, but rather about servicing the needs of today’s conservative modern woman — something that’s been long overlooked by the general fashion industry.
Globalization and Industry Growth
Abayas for women are sold to consumers in more than 100 countries. Globalization has spurred the growth of the industry.
Actually, fashion is constantly and easily changing, and the industry is such a huge industry, and lots of people want to get a piece of pie.
So, Dolce & Gabbana, as non-Muslim designers, make Muslim abaya things, hijabi things.
Breaking Stereotypes Through Style
It’s also hoped that the growing popularity of modest wear, such as butterfly abaya — even among non-Muslims — will help separate it from religious stereotypes and reduce misunderstandings about conservative clothing.